Why do you need cosmetic surgery?

For girls nowadays, cosmetic surgery is basically quite common. Many girls feel that certain parts of their body are not good-looking, and then start seeking help. In addition, as women age, many beauty issues become increasingly prominent, and some people choose to undergo micro-plastic surgery as a cosmetic procedure. The following is a detailed introduction.

The emergence of micro plastic surgery has made the trend of plastic surgery more and more popular. In 2002, botulinum toxin Botox was introduced as a beauty product that can slim the face and remove wrinkles. In 2003, Restylane hyaluronic acid was approved by the U.S. Food and Drug Administration (FDA) and dermatologists use it to fill facial depressions and wrinkles instead of collagen. In addition, doctors are becoming more and more skilled at using lasers to remove hair, tattoos, and wrinkles. In 2010, the US FDA approved the cryolipolysis technology, which uses an instrument placed on the body to painlessly freeze body fat. The fat that is exposed to the cold will spontaneously die and be excreted by the body. This project quickly became popular. In 2015, a new double chin fat-dissolving injection, Kybella, appeared in the United States. It is a deoxycholic acid that can help break down fat and is suitable for moderate to severe double chins.

Many new products, technologies, and concepts appear in the United States and then spread around the world. The emergence of these products has made micro-plastic surgery a new favorite among people. Plastic surgery no longer means going under general anesthesia, shaving off a bone, or removing a muscle. Some surgeries that originally required the transplantation of prostheses, such as rhinoplasty and chin augmentation, can be solved through hyaluronic acid injection. Facial firming and lifting does not require traditional large facelift surgery. The same effect can be achieved with ultrasonic scalpels or thread embedding.

With the development of technology, minimally invasive or even non-invasive micro plastic surgery will gradually become mainstream. Because it is easy to operate and does not affect work and life, micro plastic surgery is also known as "lunch break plastic surgery". You can become beautiful in just one lunch break. In 1997, plastic surgery accounted for 56% of all surgeries in the United States, while minor plastic surgery (non-surgical procedures) accounted for only 44%. Today, the proportion is about 85%. Today, China is also moving down the path of micro-plastic surgery.

Unconsciously, China has become a major plastic surgery country. According to a report from the International Society of Aesthetic Plastic Surgery (ISAPS), in 2011, China ranked third in the world in terms of the total number of plastic surgeries, with a total of 1.05 million procedures performed throughout the year, second only to the United States and Brazil. In 2015, the scale of China's medical beauty market was 50 billion to 100 billion yuan. In recent years, the industry's growth rate has reached 20% to 30%, far higher than the average growth rate of the traditional medical industry. A research report by the American Society of Plastic Surgeons pointed out that in 2011, the penetration rate of China's medical beauty market was only 0.8%. Compared with the penetration rate of 7.5 people per thousand in Japan, 7.8 people per thousand in Taiwan, China and 13.1 people per thousand in South Korea at that time, China's medical beauty still has huge potential.

Capital with a keen sense of smell quickly entered this market. In June 2016, statistics released by the Zero2IPO Research Center showed that from 1998 to 2016, a total of 779 investments occurred in the upstream and downstream of the Chinese medical beauty industry chain, of which 671 investments disclosed investment amounts. The total disclosed investment amount is 54.088 billion yuan, with an average investment amount of 80.61 million yuan per investment. Among them, the number of investment cases in 2015 reached 249, an increase of more than 15 times compared with 2008, and the investment amount increased nearly 10 times.

Under the influence of various factors such as economic development, technological progress, competitive pressure, the influence of Korean wave, social media, and capital injection, Chinese people are becoming more and more accepting of plastic surgery. In the past, the customer base of the medical beauty industry was mainly consumers aged 35 to 45, but now the age of customers in the medical beauty industry has expanded to 18 to 55 years old. Customers under 35 years old have become the mainstream, and customers aged 60 to 70 are not too rare. Although the main customers are still women, the number of male customers is also increasing significantly.

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